Apple is always an inspiration to so many people, including myself. Creating a website that was simplistic and minimal, yet informational and intriguing, isn’t an easy task. But that was my goal. A copywriter was brought on the team to help write engaging text in the most minimal fashion possible. We kept the website one page and used a full-width hero style separator image to break up the key points of the app.
The site was used during 2015 as a landing page for the DU Fitness App available in the Apple and Android app stores. Since it’s launch, DU Fitness has been removed from the app store and the team is working to develop a new, more robust version of the app.